Doing good is no longer a matter of charitable, non-profit organizations. It is the matter and the reason for profits,
31 states have now recognized a new form or incorporation, the Benefit or B-Corporation, which is defined as a corporation that includes positive impact on society, workers, the community and the environment in addition to profit as its legally defined goals
Traditional corporations had a fiduciary duty of maximizing return to shareholders, even at the expense of customers' best interest or well-being.
"Greed is good" is not the credo of a group of Wall Street villains modeled on Wall Street's Gordon Gekko. Even well-meaning, socially committed executives in public companies are accountable for maximizing profits to the greadiest villains of them all: us, the average investors. The older we get, the "greedier", since we start living on our stock-based savings and their returns.
B-Corporations take a different fiduciary responsibility: they must report and be accountable for social and environmental impact, and reflect it in the financial statements, disclosed to all their shareholders.
Unlike charities, B-Corporations have no tax exemptions, but other benefits that matter more in the longer term and in the 21st century market, such as:
Here's a well-known one: Ben & Jerry's
But also new, quick-rising startups lik Kickstarter
Or Revolution Foods, catering healthy food to school-age kids in 40 states of the United States
Want to learn more about it?
Contact the Performance Improvement Institute