How the Poor Think and Make economic decisions: the Scarcity Model

Sendhil Mullainathan, Harvard professor of Economics

Sendhil Mullainathan and the Behavioral Economics of Extreme Poverty

Research on Poor Economics

Esther Duflo & Anijit Banerjee Nobel Prize 2019

The two Nobel 2019  explains a research-based approach to the economy of the poor

Nudge - Choice Architecture

Richard Thaler, Nobel Prize 2017

Thaler explains the principles of Choice Architecture Design

The innovation districts and the new geography of jobs

Enrico Moretti, economist. Stanford and NBER

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The fortune at the bottom of the pyramid

C.K. Prahalad

C.K. Prahalad explains the new realities for the Bottom of the Pyramid (BOP) economies -those of the 1.5 billion that live on 2 dollars a day-

By 2050 the world’s population is expected to reach 9.8 billion. Nearly 70 percent of this booming population—6.7 billion people— is projected to live in urban areas. We asked experts at the architectural and urban planning firm Skidmore, Owings & Merrill (SOM) how they would design a city of the future, educated by lessons of the past and anticipating challenges of the future. Their vision is articulated on five scales, from surrounding ecosystems to building interiors, and follows 10 key principles.

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