Graduando proyectos: un nuevo enfoque
- Mariano Bernardez, Director Ejecutivo PII
- Jul 2, 2016
- 3 min read
Mariano Bernardez. PhD., CPT,
Director Ejecutivo Performance Improvement Institute (PII/IMD)
programa internacional de mejora de la performance social y organizacional
En 2005 lanzamos en el Instituto Tecnologico de Sonora (ITSON) la primer cohorte de nuestro programa doctoral PII y en 2008 comenzamos con el MBI en incubacion. La idea generadora fue graduar organizaciones y crear un "brain hub" (nodo de cerebros) regional que produjera impacto social
Asi, el programa PII se centro en proyectos de startups -con y sin fines de lucro- que serian el "portfolio" de los doctorantes durante 3 anios: el primero, dedicado a la planeacion, el segundo a la incubacion de la organizacion y experiencia del cliente y el tercero a la salida al mercado y la conquista de un cliente estrategico.
Como muestra el grafico a la izquierda, los aspirantes -doctorantes e inversionistas- tendrian un retorno de inversion individual (Micro), organizacional (rentabilidad Macro) y un impacto en indicadores sociales (Mega) como salud, calidad de vida, autosuficiencia y empleo sustentable y de calidad.
Hoy, una decada mas tarde, el programa doctoral continua en lo academico en ITSON, dictado por nuestros graduados y se ha expandido ahora al plano internacional. El programa de graduacion de empresas se transformo en Yaqui Valley. com (www.yaquivalley.mx), un ecosistema autosostenido de empresas tecnologicas orientadas a la exportacion.
En lo que se conoce como la "macro-region" "Ari-Son" (o "Sun corridor") entre Arizona y Sonora, integrando regiones de los dos paises del NAFTA.
El rector del ITSON durante la primer etapa, Gonzalo Rodriguez Villanueva es ahora el director de la cadena regional y el PII se expande en este formato tambien a Estados Unidos, Argentina, Colombia y Panama.
El crecimiento continua, y el PII sigue liderando el proceso, buscando nuevas fronteras en la economia global del siglo 21.
Graduating projects: a new approach
Mariano Bernardez, PhD., CPT
Executive Director, Performance Improvement Institute (PII)
Back in 2005, the Sonora Institute of Technology invited our team to design and become the founding faculty of a new initiative for the development of the Southern Sonora region social and organizational performance.
Our starting point was a combination of Roger Kaufman's Megaplanning model and Geary Rummler's and Dale Brethower's Anatomy of Performance (AOP). Roger, Geary and Dale joined Ingrid Guerra-Lopez, Richard Gerson, Bob Carleton and John Lazar formed with me the first faculty team, travelling for the next four years very week to Sonora, Mexico to stay a week a month coaching projects.
The PII program switched the focus from the traditional individual graduations to graduating value-adding organizations and ecosystems, under the motto "Get your company a PhD".
From 2005 through 2009 the PII graduated 34 new startups at ITSON, with more than 120 PhD and MBI (Masters of Business Incubation) students in charge of planning, organizing and placing the new organizations (for and nonprofit) in strategic markets and supported by sustainable ecosystems.
As a consequence, 9,500 direct jobs were created and when we turned the keys ofn the PhD program back to ITSON;s graduates, the South of Sonora Ecosystem had evolved into a self-sustaining entrepreneurial macro-region under the name Yaqui Valley.
The macro-region extends between Arizona, US and Sonora, Mexico, under the official denomination "Ari-Son" (that some write down as "Arisun" )
PII continues to work with international project focused on graduating projects and regions and creating sustainable ecosystems to support them and create measurable value added -in terms of revenue, jobs, and social and environmental indicators-.
The Performance Improvement Institute (PII/IMD) enters now its 11th year of existence expanding its scope to US, Argentina, Colombia and Panama,
Gonzalo Rodriguez Villanueva -the ITSON's rector who started the first PII project- is now the director of the newly created Yaqui Valley region authority.
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